FOR IMMEDIATE RELEASE

SANTA CLAUS, CAUGHT IN THE ACT!

New Web site gives parents a way to prove to their kids that Santa came to their home on Christmas Eve

NORTH POLE (December 10, 2009) An enterprising team of Santa's elves has launched a clever Web site for the Holiday Season that will bring smiles of joy and wonder to millions of children, and help parents make this coming Christmas morning unforgettable. With a simple, three-step process, www.CaptureTheMagic.com allows parents to upload a photo of their living room decorated for Christmas, drag and drop in a stunningly perfect image of Santa (over 200 poses to chose from) to share with children on Christmas morning.

"Kids will go crazy with excitement when they see proof that Santa was in their home kneeling next to the Christmas tree," said James Hallihan, a real life elf who created the innovative site after recognizing the curiosity and fascination about Santa with his own children, Brooke, age 6 and her brother Chip, age 2. His first prototype of the new technology was created last year and his daughter loved it so much that he turned the idea into a company.

Over the past year, Hallihan and his fellow elves have conducted extensive research about the magical beliefs of children. "Three out of four children under age 7 still believe in Santa Claus, and one percent never stop believing" he says. "We're on a mission for Santa to make more believers," he adds with a grin.

The online photo process is priced at less than $10. Capture the Magic offers a special program that allows interested parties to sign up and become an e-mail partner. Partners download an e-mail with a personalized link in it. That link is monitored by Direct Track. A partner's account will automatically receive one dollar for every sale generated from their contact list. That can certainly help buy a few more presents this Holiday season.

Web site:
www.CaptureTheMagic.com

Media Contact:

For more information or to interview the elves that designed this Web site, please contact Rob Weingarten, Director of Marketing.
Phone: 888-860-2079
Email: rob@capturethemagic.com